Author's Keywords: occupational development, semiprofessions, service work	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Sociological Association Annual Meeting URL: http://www.asanet.org
Citation: URL: http://www.allacademic.com/meta/p242428_index.html Direct Link: HTML Code:

George, Molly. "Occupational Development on the Service Frontier: The Rise of Personal Training and Life Coaching" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA, Jul 31, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p242428_index.html>

George, M. , 2008-07-31 "Occupational Development on the Service Frontier: The Rise of Personal Training and Life Coaching" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Sheraton Boston and the Boston Marriott Copley Place, Boston, MA Online <PDF>. 2010-03-12 from http://www.allacademic.com/meta/p242428_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper examines new forms of service work emerging in the contemporary US economy. Personal training and life-coaching exemplify many burgeoning, professionalizing service occupations. Drawing on in-depth interviews and participant observation, I explore how semiprofessional workers in the expanding service sector carve out new occupational jurisdictions. I focus on four specific strategies that personal trainers and life coaches use to educate consumers and generate a need for formerly unpaid tasks and interpersonal services. These fitness and lifestyle experts build on the rhetoric of the self-help movement by emphasizing the importance of the individual and the possibility of self-actualization through consumption. This project broadens our understanding of work, highlights the complexity of the shifting labor market, and offers insight into how social identities and expertise are constructed through everyday activities.

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