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Creating commitment to action: Group-based interaction and the formation of pro-environmental social identities |
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Abstract:
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Participation in collective action relies upon the formation of identities which are compatible with that action. We argue that the formation of identities based around a shared opinion (i.e., opinion-based groups) provides a crucial link for understanding when individuals are likely to engage in collective action. Two studies explored the power of group-based interaction to strengthen people’s commitment to act in line with a pro-environmental opinion-based group. Both studies engaged participants in a group-based planning session where they were asked to develop strategies to reduce the impact of global warming. However, it was only when groups were provided with a clear achievable local goal, along with clear information concerning the causes and potential solutions to the problem of global warming, that the group-based interaction increased identification with the pro-environmental opinion-based group and subsequent commitment to engage in collective action. Together, these studies highlight some of the elements important for the formation of opinion-based groups oriented towards social change. The results are especially interesting for two reasons. First because they suggest that a straightforward social psychological intervention can produce large increases in commitment to mobilise to address the 21st Century’s most pressing social issue (including, as shown in our other research, boosting commitment for international development and anti-racism). Second, a renewed methodological focus on group processes in social psychology may allow a useful window for studying the fractious and complex processes of social conflict and consensus for social scientists in many disciplines. |
Most Common Document Word Stems:
group (75), opinion (48), base (44), interact (31), opinion-bas (29), behaviour (25), peopl (25), chang (24), warm (22), global (22), environment (21), caus (21), particip (21), intervent (20), discuss (19), pro (19), creat (19), action (17), social (15), use (15), commit (15), |
Author's Keywords:
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social movement participation, collective action, social identities, group processes, conflict, consensus |
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Association:
Name: ISPP 31st Annual Scientific Meeting URL: http://ispp.org
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Citation:
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MLA Citation:
| Bongiorno, Renata. and McGarty, Craig. "Creating commitment to action: Group-based interaction and the formation of pro-environmental social identities" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France, Jul 09, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p243868_index.html> |
APA Citation:
| Bongiorno, R. and McGarty, C. , 2008-07-09 "Creating commitment to action: Group-based interaction and the formation of pro-environmental social identities" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p243868_index.html |
Publication Type: Paper (prepared oral presentation) Abstract: Participation in collective action relies upon the formation of identities which are compatible with that action. We argue that the formation of identities based around a shared opinion (i.e., opinion-based groups) provides a crucial link for understanding when individuals are likely to engage in collective action. Two studies explored the power of group-based interaction to strengthen people’s commitment to act in line with a pro-environmental opinion-based group. Both studies engaged participants in a group-based planning session where they were asked to develop strategies to reduce the impact of global warming. However, it was only when groups were provided with a clear achievable local goal, along with clear information concerning the causes and potential solutions to the problem of global warming, that the group-based interaction increased identification with the pro-environmental opinion-based group and subsequent commitment to engage in collective action. Together, these studies highlight some of the elements important for the formation of opinion-based groups oriented towards social change. The results are especially interesting for two reasons. First because they suggest that a straightforward social psychological intervention can produce large increases in commitment to mobilise to address the 21st Century’s most pressing social issue (including, as shown in our other research, boosting commitment for international development and anti-racism). Second, a renewed methodological focus on group processes in social psychology may allow a useful window for studying the fractious and complex processes of social conflict and consensus for social scientists in many disciplines. |
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PDF |
| Page count: |
9 |
| Word count: |
3524 |
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| Creating a carbon-neutral university: Group-based interaction and the formation of pro-environmental social identities ~ Two thousand scientists in a hundred countries engaged in the most elaborate well organized scientific collaboration in the history of humankind have produced long-since a consensus that we will face a string of terrible catastrophes unless we act to prepare ourselves and deal with the underlying causes of global warming ~ Al Gore This quote by Al Gore outlines for us what can be considered |
| by combining results from several studies that have use the group interactions this work is underway. Although there are ethical considerations it will also be important to run studies measuring actual behaviours rather than just behavioural intentions. We now have ethical approval to observe behaviours such as whether participants are willing to sign a petition or distribute flyers on behalf of the cause. In line with this more longitudinal studies need to be conducted. We are hoping to have |
Similar Titles:
Global Warming and the Neglected Greenhouse Gas: A Cross-National Study of the Social Causes of Methane Emissions Intensity, 1995
Grassroots Transnational Social Movement Activism: The Case of People’s Global Action
From Knowledge to Action: Applying a Rights-Based Approach to Global Climate Change
Creating Social Facts: Alternative Approaches to Autonomous Action and Political Change
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