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The Influence of Late-Night Comedy Viewing on the Consumption and Engagement of Political Discourse: A Testing of Competing Models of Candidate Issue Knowledge as Moderator

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Abstract:

The role of late-night comedy viewing in fostering debate viewing and interpersonal political discussion is explored in this study. In addition, debate viewing is hypothesized to be a mediator of the relationship between late-night comedy viewing and interpersonal political discussion. Finally, rivaling hypotheses (gateway hypothesis versus framing shifting) are tested to determine how candidate issue knowledge moderates the relationship between late-night comedy viewing and debate viewing.

Most Common Document Word Stems:

polit (233), late (127), night (126), late-night (123), comedi (111), debat (106), view (106), media (70), discours (68), knowledg (66), discuss (57), communic (45), effect (40), studi (40), interperson (38), issu (36), high (36), relationship (33), 1 (32), entertain (31), show (31),

Author's Keywords:

entertainment media, political discourse, late-night comedy, debate viewing, political discussion, gateway hypothesis, frame shifting
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Name: NCA 94th Annual Convention
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MLA Citation:

Landreville, Kristen., Holbert, R. Lance. and LaMarre, Heather. "The Influence of Late-Night Comedy Viewing on the Consumption and Engagement of Political Discourse: A Testing of Competing Models of Candidate Issue Knowledge as Moderator" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-26 <http://www.allacademic.com/meta/p245337_index.html>

APA Citation:

Landreville, K. D., Holbert, R. and LaMarre, H. , 2008-11-20 "The Influence of Late-Night Comedy Viewing on the Consumption and Engagement of Political Discourse: A Testing of Competing Models of Candidate Issue Knowledge as Moderator" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-26 from http://www.allacademic.com/meta/p245337_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The role of late-night comedy viewing in fostering debate viewing and interpersonal political discussion is explored in this study. In addition, debate viewing is hypothesized to be a mediator of the relationship between late-night comedy viewing and interpersonal political discussion. Finally, rivaling hypotheses (gateway hypothesis versus framing shifting) are tested to determine how candidate issue knowledge moderates the relationship between late-night comedy viewing and debate viewing.

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