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Association: Name: ISPP 31st Annual Scientific Meeting URL: http://ispp.org
Citation: URL: http://www.allacademic.com/meta/p246181_index.html Direct Link: HTML Code:

Zandonella, Martina. "Gender differences in the self presentation of politicians" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France, Jul 09, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p246181_index.html>

Zandonella, M. , 2008-07-09 "Gender differences in the self presentation of politicians" Paper presented at the annual meeting of the ISPP 31st Annual Scientific Meeting, Sciences Po, Paris, France Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p246181_index.html

Publication Type: Paper (prepared oral presentation) Abstract: One main part of our research project on the self presentation of Austrian politicians was to examine gender differences. The first approach focused on the differences between men and women in answering the Self Presentation Tactics Scale we have developed. In a further step we then compared those findings with the results of a content analysis of their speeches. The Self Presentation Tactics Scale includes 16 self presentation tactics, based on the theory of Laux & Schütz (1996) concerning the self presentation of politicians. Statistical analysis show that these 16 tactics can be subsumed to the 3 factors positive- (39.52% of total variance, α= .94), negative- (17.88% of total variance, α= .63) and protective self presentation (15.48% of total variance, α= .78). The scale was therefore answered by 86 Members of Austrian Parliament, 45 men and 41 women. As far as gender differences are concerned, the tactics I’m your man and supplication are reported to be used significantly more often by women than by men, while the tactics denial and intimidation are reported to be used significantly more often by men than by women. In addition we conducted content analysis of all speeches, the 86 participating politicians made in parliament during a one year session-period. The speeches were analysed in terms of appearance and frequency regarding the 16 self presentation tactics, and these findings were then compared with those of the self reports given in the Self Presentation Tactics Scale. Regarding gender differences, the results show that women actually use the tactic supplication significantly more often than men do. This is not only consistent with their self reports on the scale, but also with current gender stereotypes, according to which women (compared to men) are more allowed (and expected) to ask for help and to share responsibility. Interestingly, in every other self presentation tactic women and men do not differ in their actual frequency of use.

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