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Consumer Evaluation of Genetic Information Online: The Role of Quality on Attitude and Behavioral Intention |
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Abstract:
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Increasingly, consumers have become interested in genetic information. This increasing consumer interest in genetic information is coupled with a growing trend in consumer uses of the Internet for health-related purposes. Also, the number of websites providing health-related information has grown dramatically. In the realm of genetics, the National Libraries of Medicine launched the Genetic Home Reference (GHR) with the goal of serving as an information resource on genetics for consumers. In this project, we examine the role of quality perceptions on attitude and behavioral intentions toward GHR. The study reveals that quality plays a key role in determining attitude and behavioral intentions toward GHR. The results provide the basis for making recommendations for health-related information portals. |
Most Common Document Word Stems:
inform (255), genet (178), health (92), qualiti (69), websit (66), seek (57), onlin (51), internet (43), 2002 (40), behavior (39), intent (37), individu (35), consum (34), site (34), web (32), factor (31), et (29), indic (29), p (29), use (28), al (28), |
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Association:
Name: NCA 94th Annual Convention URL: http://www.natcom.org
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Citation:
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MLA Citation:
| Kosmoski, Carin., Pfister, Raven. and Dutta, Mohan. "Consumer Evaluation of Genetic Information Online: The Role of Quality on Attitude and Behavioral Intention" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-26 <http://www.allacademic.com/meta/p256001_index.html> |
APA Citation:
| Kosmoski, C. L., Pfister, R. A. and Dutta, M. J. , 2008-11-20 "Consumer Evaluation of Genetic Information Online: The Role of Quality on Attitude and Behavioral Intention" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-26 from http://www.allacademic.com/meta/p256001_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: Increasingly, consumers have become interested in genetic information. This increasing consumer interest in genetic information is coupled with a growing trend in consumer uses of the Internet for health-related purposes. Also, the number of websites providing health-related information has grown dramatically. In the realm of genetics, the National Libraries of Medicine launched the Genetic Home Reference (GHR) with the goal of serving as an information resource on genetics for consumers. In this project, we examine the role of quality perceptions on attitude and behavioral intentions toward GHR. The study reveals that quality plays a key role in determining attitude and behavioral intentions toward GHR. The results provide the basis for making recommendations for health-related information portals. |
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