Author's Keywords: Emotion-based appeal, Persuasion, Organ Donation	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p257302_index.html Direct Link: HTML Code:

Yoo, Jina. and Tian, Yan. "Sadness Appeal? Study 2: An Extension Study of Examining the Effect of Sadness-inducing Messages in an Organ Donation Context" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-26 <http://www.allacademic.com/meta/p257302_index.html>

Yoo, J. H. and Tian, Y. , 2008-11-20 "Sadness Appeal? Study 2: An Extension Study of Examining the Effect of Sadness-inducing Messages in an Organ Donation Context" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-26 from http://www.allacademic.com/meta/p257302_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The effect of a sadness-inducing message on promoting pro-donation attitudes and behaviors was examined. Two different sets of hypotheses were proposed. The first set of hypotheses tested the relationship between message variations and outcomes. It was predicted that a sadness-inducing message, as opposed to a control message, would have a greater impact on (1) perceived sadness, (2) empathic responses (sympathy and personal distress), (3) attitudinal outcome, and (4) behavioral outcome. The intensity of sadness was manipulated to test the effect of sadness on the persuasive outcomes. The second hypothesis proposed a path model where the relationship between the persuasive message and the helping outcomes would be mediated by sadness and empathic responses. The results indicated that the more sadness people feel after reading a persuasive message, the more likely they are to engage in empathic responses. The data verified the proposed model and also elaborated on the role of sadness and empathic responses in this process. Moreover, sympathy was a significant predictor for pro-donation attitudes and behaviors, while personal distress was not. Practical implications of the findings were discussed.

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