Author's Keywords: political advertising, negative political advertising, source credibility, priming, framing	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p257545_index.html Direct Link: HTML Code:

Carlson, Jeffrey. and Kowal, Christopher. "A Theoretical Application of Priming and Framing: Exploring Political Advertising's Impact on a Candidate's Source Credibility" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2010-03-09 <http://www.allacademic.com/meta/p257545_index.html>

Carlson, J. R. and Kowal, C. J. , 2008-11-20 "A Theoretical Application of Priming and Framing: Exploring Political Advertising's Impact on a Candidate's Source Credibility" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2010-03-09 from http://www.allacademic.com/meta/p257545_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: With priming and framing effects as a theoretical explanation, this study explored how political advertisements can impact an individual’s perceptions of unknown candidate’s credibility ratings. Using a 2 (order of advertisements) X 2 (negative sponsorship type), repeated measures design, the priming and framing effects of political advertisements on source credibility were analyzed. The results indicated that framing effects were not found in this study; however, priming was verified to be a valid theoretical framework.

The Positive and Negative Impacts of Political Corruption on Voter Turnout

Investigating the Effects of Sponsorship of Negative Political Advertisements on Source Credibility and Candidate Ratings

Affect and Political Advertising: The Effects of Subliminally Presented Positive and Negative Affective Primes in Political Ad Evaluations