Author's Keywords: tailoring, person-centered messages, attitude change, electronic commerce, persuasion	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p258142_index.html Direct Link: HTML Code:

Liu-Bonnett, Fan., Kline, Susan. and Simunich, Bethany. "Persuasive Message Features in Electronic Commerce: The Mediating Role of Person-centeredness and the Moderating Role of Interpersonal Cognitive Complexity" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-27 <http://www.allacademic.com/meta/p258142_index.html>

Liu-Bonnett, F. , Kline, S. L. and Simunich, B. A. , 2008-11-20 "Persuasive Message Features in Electronic Commerce: The Mediating Role of Person-centeredness and the Moderating Role of Interpersonal Cognitive Complexity" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-27 from http://www.allacademic.com/meta/p258142_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study articulates a framework for tailoring as person-centered message features. Students evaluated an online product description that varied in its person-centered message features. As theorized, person-centered descriptions produced more attitude change toward the brand and ad, higher source expertise, and greater emotional responses. Perceptions of adaptation and identity/relationship goal enactment completely mediated the relationship between person-centered message features and the attitude measures. Interpersonal cognitive complexity was a moderator for some of these relationships.

An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence

Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing

The Effect of Collaborative Activities with Industry on Productivity of Faculty affiliated with Engineering Research Centers: The Case of the Mid-America Earthquake Center