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Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p258620_index.html Direct Link: HTML Code:

Moyer-Guse, Emily. and Mahood, Chad. "Sex Differences in Entertainment-Education Effects on Safer Sex Attitudes and Behaviors" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, <Not Available>. 2009-10-27 <http://www.allacademic.com/meta/p258620_index.html>

Moyer-Guse, E. and Mahood, C. "Sex Differences in Entertainment-Education Effects on Safer Sex Attitudes and Behaviors" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA <Not Available>. 2009-10-27 from http://www.allacademic.com/meta/p258620_index.html

Publication Type: Invited Paper Abstract: Recent research examining the prosocial effects of entertainment television on safer sex attitudes and practices, has yielded inconsistent results, particularly by gender, perhaps because this research typically examines genres viewed heavily among females (e.g., daytime and primetime soap operas). The present experiment randomly assigned college students to view one of three versions of an unplanned, teen pregnancy storyline in a situation-comedy (pregnancy storyline with humor, pregnancy storyline with the jokes that add comic relief at serious moments in the pregnancy storyline removed, no pregnancy storyline). This manipulation will test competing theoretical questions about the role of humor as a way of attracting attention and careful processing versus that of a discounting cue for TV viewers. Posttest measures assessed reactions to the program, characters, and safer sex outcomes—including actual behavior. Participants were queried again two weeks later, given recent evidence that humorous messages can lead to sleeper effects. This study advances research by addressing the role of genre and humor in gender differences in entertainment-education effects.

Comparing the Persuasive Effects of Entertainment-Education and Educational Programming on Risky Sexual Behavior

The Effects of the Manager’s Behavior on the Retention of High Potential Employees from Different Generations: What Educational Leaders Can Learn from Business Research

The Effectiveness of Entertainment-Education as Media Health Campaigns: The Effects of Entertainment Narrative and Identification on HIV/AIDS Preventive Behavior

Effective Instruction for All or Catering to the Needs of a Few: Comparison of Attitudes Among Candidates in Different Teacher Education Programs