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It Don’t Matter to Me: The Impact of Self-Relevance and Social Distance on Third Person, First Person, and Second Person Effect Judgments

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Abstract:

This study found that social distance and self-relevance affected self-other perceptions concerning the effects of anti-methamphetamine messages. Participants who made 3PE judgments gave the lowest ratings of message self-relevance, methamphetamine-use intent, similarity of people in the PSAs to self and peers, and message credibility. Those who made 2PE judgments reported the highest levels of self-relevance, methamphetamine-use intent, and message credibility. Message “quality” increased perceived effects on self, but didn’t’ determine the type of self-other judgment.

Most Common Document Word Stems:

self (124), messag (113), effect (100), judgment (74), methamphetamin (70), use (70), person (69), peopl (56), particip (51), p (50), relev (46), rate (46), percept (44), perceiv (42), similar (41), self-relev (39), studi (38), psas (38), group (37), social (35), other (34),

Author's Keywords:

third person effect, self-relevance
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Name: NCA 94th Annual Convention
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http://www.natcom.org


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MLA Citation:

Chock, Tamara., Schackman, Daniel., Ostrowski, Michelle. and Sethi, Ritesh. "It Don’t Matter to Me: The Impact of Self-Relevance and Social Distance on Third Person, First Person, and Second Person Effect Judgments" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-27 <http://www.allacademic.com/meta/p258668_index.html>

APA Citation:

Chock, T. M., Schackman, D. C., Ostrowski, M. M. and Sethi, R. R. , 2008-11-20 "It Don’t Matter to Me: The Impact of Self-Relevance and Social Distance on Third Person, First Person, and Second Person Effect Judgments" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-27 from http://www.allacademic.com/meta/p258668_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study found that social distance and self-relevance affected self-other perceptions concerning the effects of anti-methamphetamine messages. Participants who made 3PE judgments gave the lowest ratings of message self-relevance, methamphetamine-use intent, similarity of people in the PSAs to self and peers, and message credibility. Those who made 2PE judgments reported the highest levels of self-relevance, methamphetamine-use intent, and message credibility. Message “quality” increased perceived effects on self, but didn’t’ determine the type of self-other judgment.

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