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Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p258912_index.html Direct Link: HTML Code:

Van Leuven, Nancy., Reinhard, Mairead. and Newton, Danielle. "Hard News, Soft News, and Tough Issues: The Symbiotic Relationships of NGO Public Relations Campaigns" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-27 <http://www.allacademic.com/meta/p258912_index.html>

Van Leuven, N. A., Reinhard, M. and Newton, D. , 2008-11-20 "Hard News, Soft News, and Tough Issues: The Symbiotic Relationships of NGO Public Relations Campaigns" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-27 from http://www.allacademic.com/meta/p258912_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper examines the slippery relationships between media’s hard news of the media and the soft news of NGO public relations efforts about global issues. Through case studies of NGO materials and strategies, as well as surveys of those in the field, I argue that some NGO campaigns have shifted to include participatory elements, unlike previous models of top-down communication; however, many continue practices of privileging Northern perspectives and events rather than issues.

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