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Is it All in the Message? The Role of Perceived Control, Responsibility, and Efficacy in Women's Responses to Breast Cancer Messages

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Abstract:

The current study used a 2 (message source) x 3 (message concept) design to expose women (N=386) to one of three message concepts with a physician or a researcher as the source. Results indicate that mothers perceived researcher and physician sources as similarly credible, but their behavioral intentions to enact the outlined recommendations were higher with the researcher as the source. Perceived control also contributed to higher behavioral intentions to teach daughters how to keep a healthy diet, exercise regularly and avoid potentially harmful chemical exposure.

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messag (206), cancer (158), breast (152), behavior (104), research (87), intent (80), health (79), studi (78), sourc (68), m (65), respons (62), risk (61), p (58), daughter (57), women (57), chemic (52), effect (50), particip (49), perceiv (46), control (46), person (44),
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Name: NCA 94th Annual Convention
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MLA Citation:

Silk, Kami., Yun, Doshik., Neuberger, Lindsay., Bowman, Nicholas. and Atkin, Charles. "Is it All in the Message? The Role of Perceived Control, Responsibility, and Efficacy in Women's Responses to Breast Cancer Messages" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-26 <http://www.allacademic.com/meta/p259020_index.html>

APA Citation:

Silk, K. J., Yun, D. , Neuberger, L. B., Bowman, N. D. and Atkin, C. K. , 2008-11-20 "Is it All in the Message? The Role of Perceived Control, Responsibility, and Efficacy in Women's Responses to Breast Cancer Messages" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2009-10-26 from http://www.allacademic.com/meta/p259020_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The current study used a 2 (message source) x 3 (message concept) design to expose women (N=386) to one of three message concepts with a physician or a researcher as the source. Results indicate that mothers perceived researcher and physician sources as similarly credible, but their behavioral intentions to enact the outlined recommendations were higher with the researcher as the source. Perceived control also contributed to higher behavioral intentions to teach daughters how to keep a healthy diet, exercise regularly and avoid potentially harmful chemical exposure.

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