Author's Keywords: contingency theory, issue management, legitimacy, obesity	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: NCA 94th Annual Convention URL: http://www.natcom.org
Citation: URL: http://www.allacademic.com/meta/p260518_index.html Direct Link: HTML Code:

Kang, Jinae. and Cheng, I-Huei. "Application of Contingency Theory Framework to Issue Management: A Case Study of the Restaurant Industry's Obesity Issues Management" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 <Not Available>. 2009-10-27 <http://www.allacademic.com/meta/p260518_index.html>

Kang, J. and Cheng, I. , 2008-11-20 "Application of Contingency Theory Framework to Issue Management: A Case Study of the Restaurant Industry's Obesity Issues Management" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <APPLICATION/PDF>. 2009-10-27 from http://www.allacademic.com/meta/p260518_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This case study applies the framework of contingency theory in public relations to obesity issue management. To explain how the restaurant industry defends its social legitimacy under the external contingent factors, such as litigation and legislative constraints on obesity epidemic issues, this paper (1) explains the contingency theory of public relations and legitimacy expectancy gap in issue management and (2) locates business strategies for narrowing the legitimacy gap on the continuum from pure advocacy to pure accommodation. The results present that the restaurant industry uses both advocacy and accommodation strategies to respond to every situation; however, restaurant industries use accommodating strategies based on a certain level of advocacy.

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