Author's Keywords: campaign communication, election posters, visual signaling, information cues, French 2007 legislative elections	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: MPSA Annual National Conference URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p266618_index.html Direct Link: HTML Code:

Dumitrescu, Delia. "Know me, Love me, Fear me...: The Anatomy of Poster Design. Candidate posters in the 2007 French legislative elections" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL, Apr 03, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p266618_index.html>

Dumitrescu, D. , 2008-04-03 "Know me, Love me, Fear me...: The Anatomy of Poster Design. Candidate posters in the 2007 French legislative elections" Paper presented at the annual meeting of the MPSA Annual National Conference, Palmer House Hotel, Hilton, Chicago, IL Online <APPLICATION/PDF>. 2010-03-12 from http://www.allacademic.com/meta/p266618_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Election posters are a defining mark of campaigns in many countries, with French legislative candidates spending on average over 20% of their campaign communication budget on them alone. This paper addresses the question of the communicational purposes that candidates assign to posters. Drawing on the cognitive psychology, on research in emotion in politics and on visual grammar research, I argue that candidates use posters both (1) to provide factual information and (2) to visually signal their viability in elections. Through content analysis of 256 candidate posters in the 2007 French legislative elections, using a computer software to compare information and visual areas in posters, I find that: (a) all candidates provide some factual information cues (i.e. they want voters to �know� them); however, candidates with high winning potential are significantly more likely to use posters for visual self promotion than information. (b) These same candidates are significantly more likely to signal they possess excellent candidate credentials, through eye contact and photographic choices (enticing voters to �love� them). (c) Candidate eye-contact making in posters significantly increased their vote share in the first round of the 2007 legislative elections (even controlling for incumbency and other high elected office), suggesting that this signaling in poster content is purposive.

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