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Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections |
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Abstract:
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This paper examines the development of e-campaigning in a party-centered democracy. Based on theoretical concepts of political communication research that are applied to explain recent changes in online campaigning, the study compares German party Web sites in two national election cycles by a quantitative content and structure analysis. The results show that major and minor parties fall more and more apart in cyberspace and that traditional offline trends in political communication are disregarded online. |
Most Common Document Word Stems:
polit (132), campaign (114), parti (114), onlin (95), communic (86), profession (79), 2005 (77), web (70), elect (68), site (60), 2002 (59), statement (56), 0 (47), internet (46), nation (41), p (39), spd (36), german (35), e (34), home (34), page (34), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Schweitzer, Eva Johanna. "Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p271282_index.html> |
APA Citation:
| Schweitzer, E. , 2008-08-06 "Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p271282_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper examines the development of e-campaigning in a party-centered democracy. Based on theoretical concepts of political communication research that are applied to explain recent changes in online campaigning, the study compares German party Web sites in two national election cycles by a quantitative content and structure analysis. The results show that major and minor parties fall more and more apart in cyberspace and that traditional offline trends in political communication are disregarded online. |
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| Document Type: |
application/pdf |
| Page count: |
35 |
| Word count: |
8512 |
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| Professionalization in Political Online Communication 1 Running head: PROFESSIONALIZATION IN POLITICAL ONLINE COMMUNICATION Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections Eva Johanna Schweitzer University of Mainz Germany Paper submitted to the Mass Communication and Society Division for the Annual Convention of the Association for Education in Journalism & Mass Communication August 6-9 2008 Chicago IL USA Eva Johanna Schweitzer M.A. Institut für Publizistik Johannes Gutenberg-Universität Mainz Colonel-Kleinmann-Weg 2 55099 Mainz |
| version - Audio/video streams - Text-only version of articles - Online subscription/use of party publications - Print option for text articles - Download of paraphernalia - E-mail option for text articles - Internet packages - Download option for text articles - Download of party spots - Offers of additional software - Download of party billboards - Site map/index - Web radio/podcasting - Information tour |
Similar Titles:
Election Campaigning Online. German Party Web Sites in the National Election 2002
Professionalization in Online Campaigning? A Longitudinal Analysis of German Party Web Sites in the 2002 and 2005 National Elections
Innovation or Normalization in E-Campaigning? A Longitudinal Analysis of German Party Websites in the 2002 and 2005 National Elections
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