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Only for you!: An investigation of tailored Internet services’ effects on users’ attitudes and gratifications |
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Abstract:
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This study explored the relationship between types of tailored Web services and users’ levels of gratifications and attitude toward the services. A between-subjects experiment was designed, using iGoogle.com as the stimulus. Thirty-nine participants were randomly assigned to three different experimental settings – no tailoring, personalization, and customization. Users’ self-concept, peer pressure, and prior experience of iGoogle.com were also measured for their moderating effects. The study found statistically significant differences in users’ attitudes toward the website and their gratifications among the three conditions. Users’ self-concept and prior experience of iGoogle.com played a role as moderators in the main relationship between tailoring Internet services and Internet uses and gratifications. |
Most Common Document Word Stems:
gratif (140), tailor (114), servic (109), internet (107), use (98), person (84), websit (75), custom (71), attitud (65), self (62), user (59), igoogl (55), condit (53), particip (53), experi (52), concept (51), studi (49), peer (46), 38 (44), pressur (41), m (40), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Bae, Keunmin., Chatterjee, Nivedita., Kang, Hyunjin. and Kim, HyangSook. "Only for you!: An investigation of tailored Internet services’ effects on users’ attitudes and gratifications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p271754_index.html> |
APA Citation:
| Bae, K. , Chatterjee, N. , Kang, H. and Kim, H. , 2008-08-06 "Only for you!: An investigation of tailored Internet services’ effects on users’ attitudes and gratifications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p271754_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study explored the relationship between types of tailored Web services and users’ levels of gratifications and attitude toward the services. A between-subjects experiment was designed, using iGoogle.com as the stimulus. Thirty-nine participants were randomly assigned to three different experimental settings – no tailoring, personalization, and customization. Users’ self-concept, peer pressure, and prior experience of iGoogle.com were also measured for their moderating effects. The study found statistically significant differences in users’ attitudes toward the website and their gratifications among the three conditions. Users’ self-concept and prior experience of iGoogle.com played a role as moderators in the main relationship between tailoring Internet services and Internet uses and gratifications. |
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| Document Type: |
application/pdf |
| Page count: |
38 |
| Word count: |
8986 |
| Text sample: |
| Running Head: Tailored Internet Services and Gratifications Only for you!: An investigation of tailored Internet services’ effects on users’ attitudes and gratifications KEUNMIN BAE NIVEDITA CHATTERJEE HYUNJIN KANG HYANGSOOK KIM Pennsylvania State University The authors’ names are presented in an alphabetical order of their last names. All of the authors equally contributed to the paper. (Corresponding to HyangSook Kim hxk256@psu.edu) Paper presented to the Communication Technology Division at the AEJMC Annual Conference in Chicago 2008 Abstract This study explored |
| the original scores. Scores in parentheses are standard deviations. Scores in parentheses next to the mean scores are standard deviations. Tailored Internet Services and Gratifications 34 Tailored Internet Services and Gratifications 35 Appendix A Three different iGoogle.com websites used as stimuli in the experiment No tailored iGoogle.com (control) Personalized iGoogle.com Tailored Internet Services and Gratifications 36 Appendix A (Contd.) Three different iGoogle.com websites used as stimuli in the experiment Before customizing iGoogle.com After customizing iGoogle.com |
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