|
|
|
|
Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, while negative ad attention significantly predicted third-person differential (other minus self). |
Most Common Document Word Stems:
polit (222), negat (173), effect (164), ad (152), attent (127), advertis (126), person (88), third (87), elect (74), campaign (72), 1 (49), interest (46), research (46), other (45), p (45), ohio (45), governor (44), candid (42), third-person (39), voter (39), media (38), |
|
 | Convention | | Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
|
Citation:
|
MLA Citation:
| Lovejoy, Jennette., Cheng, Hong. and Riffe, Daniel. "Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p271871_index.html> |
APA Citation:
| Lovejoy, J. , Cheng, H. and Riffe, D. , 2008-08-06 "Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p271871_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, while negative ad attention significantly predicted third-person differential (other minus self). |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
PDF |
| Page count: |
30 |
| Word count: |
6485 |
| Text sample: |
| Running Head: NEGATIVE POLITICAL ADVERTISING IN OHIO’S ELECTION FOR GOVERNOR Voters’ Attention Perceived Effects and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election Jennette P. Lovejoy  M.S. Ohio University Contact information: jl141705@ohio.edu Hong Cheng  Ph.D. Ohio University Daniel Riffe  Ph.D. University of North Carolina  Chapel Hill Paper submitted to Mass Communication & Society AEJMC National Convention 2008 Abstract Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest campaign news and advertising attention and perceived effects of negative political ads. Interest was related to political and negative political advertising attention which were in turn related to |
| of Negative Advertising on Oneself and on Othersa (N=463) Effect on SELF 1 2 3 4 5 1 49 4 1 1 2 Effect on OTHERS 2 30 5 1 0 1 3 76 16 29 15 13 4 42 16 24 32 20 5 21 5 10 4 46 Totals 218 46 65 52 82 a Scales ranged from 1-5 with 5 having a “great deal” of an effect. |
Similar Titles:
Heuristic and Systematic Biased Processing of Political Messages: Effects of Candidate Preference and the Level of Interest in Politics on Attitudes toward Issues
Whose Agenda Wins Out? Comparing the Effects on Voters of Candidate and Media Issue Attention
|
|
