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Societal culture a determinant for gender-roles in organizational public relations in Romania |
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Abstract:
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This study aims to understand the Romanian societal accepted gender-roles, and its implications for public relations in organizational settings. This study expands on the body of research concerning gender-role attitudes in public relations organizations and argues that cultural determinants are important in understanding women’s and men’s attitudes and the historical context in which these attitudes are formed. This study employs a social-interpretive approach to organizational public relations and applies social-learning theory, social representation theory and situational theory to analyze the results. Findings revealed that in Romania women and men that are more likely to view women having traditional roles in the family are more likely to consider the traditional gender-roles suitable for organizational public relations. Interestingly, after almost 20 years after the fall of communism, women and men alike believe that men are more suitable for managerial public relations positions. Overall, the findings are in agreement with Hofstede’s (2005) estimations for Romania. |
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public (161), relat (156), men (148), cultur (143), women (136), role (84), gender (82), p (75), organiz (71), attitud (68), social (62), gender-rol (58), romania (58), societ (54), theori (51), studi (42), determin (40), toward (39), nation (38), research (35), ed (35), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Vanc, Antoneta. "Societal culture a determinant for gender-roles in organizational public relations in Romania" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2010-03-12 <http://www.allacademic.com/meta/p271894_index.html> |
APA Citation:
| Vanc, A. , 2008-08-06 "Societal culture a determinant for gender-roles in organizational public relations in Romania" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2010-03-12 from http://www.allacademic.com/meta/p271894_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study aims to understand the Romanian societal accepted gender-roles, and its implications for public relations in organizational settings. This study expands on the body of research concerning gender-role attitudes in public relations organizations and argues that cultural determinants are important in understanding women’s and men’s attitudes and the historical context in which these attitudes are formed. This study employs a social-interpretive approach to organizational public relations and applies social-learning theory, social representation theory and situational theory to analyze the results. Findings revealed that in Romania women and men that are more likely to view women having traditional roles in the family are more likely to consider the traditional gender-roles suitable for organizational public relations. Interestingly, after almost 20 years after the fall of communism, women and men alike believe that men are more suitable for managerial public relations positions. Overall, the findings are in agreement with Hofstede’s (2005) estimations for Romania. |
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9621 |
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| Societal culture a determinant for gender-roles in organizational public relations in Romania Antoaneta Vanc Doctoral Candidate avanc@utk.edu School of Advertising and Public Relations College of Communication and Information Sciences The University of Tennessee Abstract This study aims to understand the Romanian societal accepted gender-roles and its implications for public relations in organizational settings. This study expands on the body of research concerning gender-role attitudes in public relations organizations and argues that cultural determinants are important in understanding women’s and |
| 1.729412 after her family rather than following a career of her own. Men and women and are equals within 2.330 0.021 2.676923 2.305882 any company. The following are additional statements that were included in this factor analysis (but did not reveal statistically significant results): • Women should not be bosses in important jobs in business and industry. • Women have less to offer than men in the world of business and industry. • There are many jobs that men |
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