|
|
|
|
Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and exposure to and acceptance of mobile advertising. Surveys were conducted between November 2005 and February 2008. Results showed that incentives are a key motivating factor for cell phone advertising acceptance; students are receiving more cell phone ads, but annoyance has not shown a corresponding increase; consumption of mobile content has shown little growth; text messaging remains the most pervasive mobile content application; the perceived risks associated with receiving cell phone ads are not a significant barrier to ad acceptance; and the availability and use of cell phone still and video cameras has increased significantly. |
Most Common Document Word Stems:
phone (224), mobil (217), advertis (193), cell (185), accept (159), student (112), ad (104), market (91), consum (72), messag (71), usag (64), 2005 (61), receiv (60), n (54), incent (51), use (49), year (47), content (46), four (44), increas (43), m (43), |
|
 | Convention | | Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
|
Citation:
|
MLA Citation:
| Hanley, Michael. and Becker, Michael. "Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p272340_index.html> |
APA Citation:
| Hanley, M. and Becker, M. , 2008-08-06 "Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p272340_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and exposure to and acceptance of mobile advertising. Surveys were conducted between November 2005 and February 2008. Results showed that incentives are a key motivating factor for cell phone advertising acceptance; students are receiving more cell phone ads, but annoyance has not shown a corresponding increase; consumption of mobile content has shown little growth; text messaging remains the most pervasive mobile content application; the perceived risks associated with receiving cell phone ads are not a significant barrier to ad acceptance; and the availability and use of cell phone still and video cameras has increased significantly. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
PDF |
| Page count: |
30 |
| Word count: |
9720 |
| Text sample: |
| CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS Corresponding Author: Michael Hanley Assistant Professor Department of Journalism Ball State University mhanley@bsu.edu Michael Becker DBA Candidate Edward S. Ageno School of Business Golden Gate University Presented to: 2008 AEJMC Conference Advertising Division - Research Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS INTRODUCTION The mobile phone is rapidly becoming one |
| Attitudes Toward Mobile Advertising.” International Journal of Electronic Commerce Vol. 83 No. 3 pp. 65-78. Varshney U. (2003). “Issues requirements and support for location-intensive mobile commerce applications.” International Journal of Mobile Communications Vol. 1. No. 3 pp. 247-263 Wehmeyer K. and Muller-Lankenau C. (2005). “Mobile Couponing - Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Approach.” In the Proceedings of the 18th Bled eConference Bled Slovenia. Wu J.-H. & Wang S.-C. (2004). “What drives mobile commerce? An empirical |
Similar Titles:
TOP PAPERS AND TOP STUDENT PAPERS: An Unconventional Use of the Mobile phone: Motivations for College Students Drunk Dialing Behavior
TOP PAPERS AND TOP STUDENT PAPERS: Mobile Communication in Romantic Relationships: The Relationship Between Mobile Phone Use and Relational Uncertainty, Intimacy, and Attachment
Health Related Quality of Life in Pharmacy Students: Two Year Cohort Study (First Year Results)
Comparing Internet And Mobile Phone Usage: Digital Divides Of Usage, Adoption, And Dropouts
Ownership and Usage Patterns of Cell Phones: 2000 - 2005
|
|
