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PR Gets Personal: A Framing Analysis of Coverage Before and After a Source’s Criticism of the Media |
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Abstract:
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Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source’s personal attack on the media and found few differences in how the editors and reporters covered the source of the attack. Therefore, at least in this study, journalists were able to maintain their objectivity. |
Most Common Document Word Stems:
frame (159), person (88), media (80), gundi (79), sourc (68), use (65), differ (58), oklahoman (53), tirad (51), report (50), attack (45), news (42), get (39), relat (37), pr (36), world (35), footbal (34), coverag (33), 1 (33), mean (33), coach (33), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Wigley, Shelley. and Zhang, Weiwu. "PR Gets Personal: A Framing Analysis of Coverage Before and After a Source’s Criticism of the Media" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p272382_index.html> |
APA Citation:
| Wigley, S. and Zhang, W. , 2008-08-06 "PR Gets Personal: A Framing Analysis of Coverage Before and After a Source’s Criticism of the Media" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <PDF>. 2009-05-23 from http://www.allacademic.com/meta/p272382_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source’s personal attack on the media and found few differences in how the editors and reporters covered the source of the attack. Therefore, at least in this study, journalists were able to maintain their objectivity. |
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| Document Type: |
PDF |
| Page count: |
30 |
| Word count: |
6893 |
| Text sample: |
| Running head: PR GETS PERSONAL PR Gets Personal: A Framing Analysis of Coverage Before and After a Source’s Criticism of the Media Shelley Wigley Assistant Professor University of Texas at Arlington Department of Communication P.O. Box 19107 Arlington TX 76019 (817) 272-0121 shelley.wigley@uta.edu and Weiwu Zhang Assistant Professor Communication of Mass Communications Texas Tech University Box 43082 Lubbock TX 79409 (806) 742-6500 weiwu.zhang@ttu.edu PR Gets Personal 2 PR Gets Personal: A Framing Analysis of Coverage Before and After a |
| competitiveness anger or hostility between the opposing teams opposing coaches or team/coach and media 3. problem – emphasizing the presence of a question problem challenge drawback 4. progress – emphasizing steps toward the goal of getting rid of obstacles or problems or steps in the right direction 5. Other (unique) frames…? V9. Frame intensity 1 not intensive at all………7 very intensive V10. Frame valence 1. very negative 2. 3. 4. neutral 5 6 7 very positive V11. Frame Source |
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