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Examining use of the Internet and traditional media in Chinese college students |
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Abstract:
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This study uses the uses and gratifications theory to examine the relationship between Internet use and traditional media use using data from college students in four universities in People’s Republic of China. The study shows that frequent Internet users also used television, radio, newspaper, and magazines more than less frequent Internet users. Each medium has its own functions, and Chinese college students used different media for different purposes to gain corresponding gratifications. In addition, different media can coexist among Chinese college students if their respective functions and utilities continue to be used. |
Most Common Document Word Stems:
use (198), media (188), internet (157), tradit (85), relationship (33), communic (32), student (31), user (31), newspap (31), gratif (29), news (28), studi (26), time (26), journal (24), colleg (23), research (23), 2000 (23), among (22), inform (22), differ (21), p (20), |
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Association:
Name: Association for Education in Journalism and Mass Communication
URL: http://www.aejmc.org
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Citation:
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MLA Citation:
| Su, Linsen. and Fleming, Kenneth. "Examining use of the Internet and traditional media in Chinese college students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 <Not Available>. 2009-05-23 <http://www.allacademic.com/meta/p272622_index.html> |
APA Citation:
| Su, L. and Fleming, K. , 2008-08-06 "Examining use of the Internet and traditional media in Chinese college students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL Online <APPLICATION/PDF>. 2009-05-23 from http://www.allacademic.com/meta/p272622_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study uses the uses and gratifications theory to examine the relationship between Internet use and traditional media use using data from college students in four universities in People’s Republic of China. The study shows that frequent Internet users also used television, radio, newspaper, and magazines more than less frequent Internet users. Each medium has its own functions, and Chinese college students used different media for different purposes to gain corresponding gratifications. In addition, different media can coexist among Chinese college students if their respective functions and utilities continue to be used. |
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5414 |
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| Running Head: Internet & traditional media use Examining use of the Internet and traditional media in Chinese college students Linsen Su Doctoral Candidate Journalism School Renmin University of China Kenneth Fleming PhD School of Journalism University of Missouri Columbia Correspondence regarding the paper to first author sulinsen@gmail.com Paper to be presented at the Communication Technology Division AEJMC Chicago IL August 2008 Internet & traditional media use Examining use of the Internet and traditional media in Chinese college students Abstract |
| Uses and gratifications theory in the 21st Century. Mass Communication & Society 3 3-37. Shin A. (2005 May 3). Newspaper circulation continues to decline: Internet cable cited as competition. Washington Post. P. E03. Stempel III G. H. Hargrove T. & Bernt J. P. (2000).Relation of Growth of Use of the Internet to Changes in Media Use from 1995 to 1999. Journalism and Mass Communication Quarterly 77(l) 71-79 Williams F. Rice R. E. & Rogers E. M (1988). Adoption of |
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