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The Post-Rhetorical Legacy of George W. Bush

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In this paper, we attempt to situate Bush’s rhetorical legacy within an on-going paradigmatic shift away from the era of the rhetorical presidency and into a new era, one that they define as the post-rhetorical presidency. Building upon theoretical foundations supplied in Jeffrey Tulis’s (1987) seminal text, The Rhetorical Presidency, our central contention is that, if the rhetorical presidency was about using communication to mobilize public support and achieve policy and political goals, the post-rhetorical presidency is about using presidential speech and other communicative tools to distract and stymie the mass public. Conceptually, the post-rhetorical presidency refers to communication strategies designed to confuse public opinion, prevent citizen action, and frustrate citizen deliberation. We examine post-rhetorical patterns in three key areas Bush’s presidential communication: his public speeches, his relationship with the press, and the increased practice of accompanying legislation with signing statements, a practice that Karlyn Kohrs Campbell and Kathleen Hall Jamieson (2008) have referred to as a de facto item veto. Acknowledging the controversial nature of Bush’s rhetorical approach, they argue that Bush’s experience will both enable and constrain the rhetoric of future presidents. We note in particular that despite widespread opposition to the apparent disingenuousness of Bush’s rhetoric and a mass public more wary of presidential deception, future presidents will follow similar patterns of communication because the same external forces that shaped Bush and his immediate predecessors’ relationships with the public—growing public expectations, ambition, and technological change—lie in store for the them, as well.

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presid (183), bush (171), rhetor (116), press (66), public (64), post (62), administr (59), sign (46), post-rhetor (45), statement (40), presidenti (39), polici (37), use (31), 2008 (30), secretari (30), georg (29), new (26), 2006 (26), polit (26), communic (26), american (25),

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presidency, presidential, rhetoric, Bush
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MLA Citation:

Mercieca, Jennifer. and Vaughn, Justin. "The Post-Rhetorical Legacy of George W. Bush" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts, Aug 28, 2008 <Not Available>. 2010-01-23 <http://www.allacademic.com/meta/p279338_index.html>

APA Citation:

Mercieca, J. R. and Vaughn, J. S. , 2008-08-28 "The Post-Rhetorical Legacy of George W. Bush" Paper presented at the annual meeting of the APSA 2008 Annual Meeting, Hynes Convention Center, Boston, Massachusetts Online <PDF>. 2010-01-23 from http://www.allacademic.com/meta/p279338_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In this paper, we attempt to situate Bush’s rhetorical legacy within an on-going paradigmatic shift away from the era of the rhetorical presidency and into a new era, one that they define as the post-rhetorical presidency. Building upon theoretical foundations supplied in Jeffrey Tulis’s (1987) seminal text, The Rhetorical Presidency, our central contention is that, if the rhetorical presidency was about using communication to mobilize public support and achieve policy and political goals, the post-rhetorical presidency is about using presidential speech and other communicative tools to distract and stymie the mass public. Conceptually, the post-rhetorical presidency refers to communication strategies designed to confuse public opinion, prevent citizen action, and frustrate citizen deliberation. We examine post-rhetorical patterns in three key areas Bush’s presidential communication: his public speeches, his relationship with the press, and the increased practice of accompanying legislation with signing statements, a practice that Karlyn Kohrs Campbell and Kathleen Hall Jamieson (2008) have referred to as a de facto item veto. Acknowledging the controversial nature of Bush’s rhetorical approach, they argue that Bush’s experience will both enable and constrain the rhetoric of future presidents. We note in particular that despite widespread opposition to the apparent disingenuousness of Bush’s rhetoric and a mass public more wary of presidential deception, future presidents will follow similar patterns of communication because the same external forces that shaped Bush and his immediate predecessors’ relationships with the public—growing public expectations, ambition, and technological change—lie in store for the them, as well.

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Document Type: PDF
Page count: 27
Word count: 8733
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“The Post-Rhetorical Legacy of George W. Bush” Jennifer R. Mercieca Department of Communication Texas A&M University mercieca@tamu.edu Justin S. Vaughn Department of Political Science Cleveland State University j.s.vaughn@csuohio.edu Prepared for delivery at the 2008 Annual Meeting of the American Political Science Association August 28-31 2008. Abstract: 1 In this paper we attempt to situate Bush’s rhetorical legacy within an on-going paradigmatic shift away from the era of the rhetorical presidency and into a new era one that they define
Kurtz “Straight Man ” Washington Post Magazine May 19 2002. Quote originally found in Fritz Keefer and Nyhan (2004). 19 Jacob Heilbrunn “’Not My Fault’” New York Times June 22 2008. 20 Douglass K. Daniel “Cancer claims ex-Bush press secretary Tony Snow Associated Press July 12 2008. 21 Massimo Calabresi “Dana Perino and the Attack Dogs ” Time October 18 2007. 22 Kelley (2007) notes coverage that Bush has not issued more signing statements than other presidents but has


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'Signed, Sealed, Delivered': George W. Bush, the Presidential Signing Statement, and the Strategic Functions of Ambiguity

The Modern Rhetorical Presidency Reconsidered: Policy Proposal and Advocacy in Presidential State of the Union Addresses from Washington to George W. Bush


 
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