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Association: Name: Southern Political Science Association URL: http://www.spsa.net
Citation: URL: http://www.allacademic.com/meta/p283239_index.html Direct Link: HTML Code:

Gregorowicz, Krysha. "Taking Comedy Seriously: Political Humor and Cognitive Processing of Political Information" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA, Jan 07, 2009 <Not Available>. 2009-11-04 <http://www.allacademic.com/meta/p283239_index.html>

Gregorowicz, K. , 2009-01-07 "Taking Comedy Seriously: Political Humor and Cognitive Processing of Political Information" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA Online <PDF>. 2009-11-04 from http://www.allacademic.com/meta/p283239_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Current research on the effects of political entertainment, in general, and political comedy, in particular, has several problems. This work is largely atheoretical. Most is based on correlational evidence that cannot distinguish media effects from selective exposure. There has been very little work done to explain how or why political comedy affects knowledge, attitudes and behavior. Incidental exposure is often cited as an explanation for effects. However, incidental exposure locates effects among only the least politically sophisticated, those who would otherwise avoid political information. This is not at all the audience that empirically tunes in to political comedy. The audience for political humor is a knowledgeable one that uses comedic media in addition to more traditional information sources. Thus, incidental exposure cannot adequately account for the role of political humor in democratic society. Additionally, incidental exposure looks only at the subject matter of humor and not at the communication form itself. To understand the effects of political comedy we should go beyond the ‘political’ topics and look to ‘humorous’ presentation. This paper will examine psychological theories of humor--including relief theory, incongruity theory, and superiority theory—and their implications for the impact of political comedy in democratic society. In particular, it will be argued that humor does not so much affect retention of facts but the way political information is processed. Some preliminary data analysis will be presented.

Validation and Application of Electronic Propinquity Theory to Computer-Mediated Communication in Groups: Compound Effects of Social Skills, Information Complexity, and Bandwidth

The Counterargument-Disruption Model of Political Humor (CADIMO): An Experimental Exploration of the Effects of Late-Night Political Jokes on Cognitive Elaboration and the Conditional Effects of Partisanship