Author's Keywords: hypocrisy, cognitive dissonance, environment, efficacy, self-efficacy	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p299715_index.html Direct Link: HTML Code:

Poe Dossett, Angela. and Hayes, Andrew. "Hypocrites and Excuse Makers: The Promises and Perils of Mass Mediated Hypocrisy Induction for Behavior Modification" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 21, 2009 <Not Available>. 2010-01-22 <http://www.allacademic.com/meta/p299715_index.html>

Poe Dossett, A. and Hayes, A. F. , 2009-05-21 "Hypocrites and Excuse Makers: The Promises and Perils of Mass Mediated Hypocrisy Induction for Behavior Modification" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL Online <APPLICATION/PDF>. 2010-01-22 from http://www.allacademic.com/meta/p299715_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Applied social influence research has shown that inducing people to feel hypocritical by making salient the inconsistencies between their positive attitudes toward some behavior and their actual behavior can prompt behavior change in a direction consistent with the attitude. However, inducing feelings of hypocrisy can also result in boomerang effects, leading to a decreased likelihood of engaging the desired behavior. In the context of recycling, this study extends existing literature by ascertaining whether hypocrisy can be induced in an online survey rather than face-to-face, potentially making the method a useful mass-mediated social influence tool. Along the way, we examine excuse-making as a dissonance reducing mediator of the effects of feelings of hypocrisy as well as the potential of an efficacy enhancing message to increase the probability of achieving a desired behavioral outcome following a hypocrisy induction. Although we found no evidence that making people feel hypocritical influenced their behavioral intentions directly, our results suggest that people who are feeling hypocritical and who are feeling less efficacious are more likely to make excuses for their failure to act consistent with their attitudes, which then indirectly reduces intentions to engage in attitudinal-consistent behavior. This boomerang effect can be eliminated by combining a hypocrisy induction with an efficacy enhancing message.

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