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Association: Name: Midwest Political Science Association 67th Annual National Conference URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p360693_index.html Direct Link: HTML Code:

Hadley, Nathan. "Party Advertising in Congressional Elections: Understanding How Parties Serve Candidate Interests and Their Own" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL, <Not Available>. 2009-11-10 <http://www.allacademic.com/meta/p360693_index.html>

Hadley, N. J. "Party Advertising in Congressional Elections: Understanding How Parties Serve Candidate Interests and Their Own" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL <Not Available>. 2009-11-10 from http://www.allacademic.com/meta/p360693_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The study of party investment in congressional campaigns has overwhelmingly focused on monetary contributions. While we now know that parties predictably focus their cash contributions narrowly on competitive races, we know little about the more visible investment party’s make—advertisements. While this form of investment is likely to flow more heavily toward competitive districts as well, the nature of advertisements allows us to more fully understand how parties use these investments to benefit their candidates. For instance, in 2002, political parties paid for and aired approximately 28 percent of congressional advertisements. Notably, these party sponsored ads accounted for 43 percent of all negative ads aired in these contests. In this paper, I use data primarily from the Wisconsin Advertising Project to investigate political advertisements as a form of campaign investment, in an effort to explore the relationship between candidates and parties and how the goals of each lead to higher levels of negativity from the parties. I examine this relationship by focusing on the causes and consequences of party negativity in order to assess the degree to which parties can protect candidates from potential backlash effects.

Party Cohesion, Party System Volatility, and Candidate Withdrawal Agreements in Legislative Elections

Individual Self Interest Serving the Parties’ Collective Electoral Goals: Campaign Contributions by Members of Congress.