Author's Keywords: Turnout, Mobilization, Experiment, Election, Japan	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: Midwest Political Science Association 67th Annual National Conference URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p361898_index.html Direct Link: HTML Code:

Yamada, Kyohei. and gerber, alan. "Field Experiment, Politics, and Culture: Testing Social Psychological Theories regarding Social Norms Using a Field Experiment in Japan" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL, Apr 02, 2009 <Not Available>. 2009-11-10 <http://www.allacademic.com/meta/p361898_index.html>

Yamada, K. and gerber, a. , 2009-04-02 "Field Experiment, Politics, and Culture: Testing Social Psychological Theories regarding Social Norms Using a Field Experiment in Japan" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL Online <PDF>. 2009-11-10 from http://www.allacademic.com/meta/p361898_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: We conducted a randomized field experiment in Japan prior to the 2007 upper house election. Our experimental treatment consisted of 2 pieces of mail, which were mailed to reach voters 5 days and 3 days before the election. Drawing from studies of descriptive norms in psychology, which find people adjust their behaviors to conform to what others typically do, we created two messages. One emphasized the descriptive norm of a high rate of citizen participation, which we call "high turnout message", or HTO. The other message suggested non-voting was common, which we call "low turnout message", or LTO. Voters assigned to one treatment group received 2 pieces of HTO mails, while those assigned to the other treatment group received 2 pieces of LTO mails. Consistent with our expectation, the effect of HTO mails on voter turnout was positive and statistically significant. The LTO mails were positively associated with turnout, yet the effect was not statistically significant. While there have been many field experiments measuring the effect of voter mobilization efforts in the United States, this method of research has been employed only rarely in other countries. This is one of the first studies in the Japanese context.

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