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Disconnected Modes: Mode Effects among Early Voter Phone and Election Day In-Person Exit Poll Surveys.

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Abstract:

Exit pollsters are challenged to collect a representative sample of voters by the recent rise of early voting. Beginning in 2000 the media exit poll consortium has conducted phone interviews of early voters to supplement their in-person election day exit polling in states with a sizable share of early voters. In Oregon and Colorado, the phone survey is the exit poll. Other surveys, such as the Current Population Survey, document that early voters tend to be wealthier, more educated and presumably more partisan than their election day counterparts. Yet, exit pollsters find phone surveyed early voters are significantly less partisan than election day respondents. We investigate possible methodological reasons for these mode effects, such as social desirability bias and failure of in-person respondents to complete the self-administered questionnaire. Our preliminary findings show evidence of mode effects in the differential rates of item completion between phone and in-person respondents. Given the increasing popularity of early voting, understanding and resolving these confounds is imperative to ensure exit polls are representative of voters.
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Association:
Name: Midwest Political Science Association 67th Annual National Conference
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http://www.indiana.edu/~mpsa/


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URL: http://www.allacademic.com/meta/p362781_index.html
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MLA Citation:

McDonald, Michael. and Thornburg, Matthew. "Disconnected Modes: Mode Effects among Early Voter Phone and Election Day In-Person Exit Poll Surveys." Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL, <Not Available>. 2009-11-10 <http://www.allacademic.com/meta/p362781_index.html>

APA Citation:

McDonald, M. P. and Thornburg, M. P. "Disconnected Modes: Mode Effects among Early Voter Phone and Election Day In-Person Exit Poll Surveys." Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL <Not Available>. 2009-11-10 from http://www.allacademic.com/meta/p362781_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Exit pollsters are challenged to collect a representative sample of voters by the recent rise of early voting. Beginning in 2000 the media exit poll consortium has conducted phone interviews of early voters to supplement their in-person election day exit polling in states with a sizable share of early voters. In Oregon and Colorado, the phone survey is the exit poll. Other surveys, such as the Current Population Survey, document that early voters tend to be wealthier, more educated and presumably more partisan than their election day counterparts. Yet, exit pollsters find phone surveyed early voters are significantly less partisan than election day respondents. We investigate possible methodological reasons for these mode effects, such as social desirability bias and failure of in-person respondents to complete the self-administered questionnaire. Our preliminary findings show evidence of mode effects in the differential rates of item completion between phone and in-person respondents. Given the increasing popularity of early voting, understanding and resolving these confounds is imperative to ensure exit polls are representative of voters.

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Associated Document Available All Academic Inc.
Associated Document Available Political Research Online
Associated Document Available Midwest Political Science Association 67th Annual National Conference


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The 2004 Pre-Election and Exit Polls: A Total Survey Error Analysis

2002 Election Night Media Coverage: Comparative Framing Analyses of the Lack of Voter News Service Exit Poll Results


 
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