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Association: Name: Midwest Political Science Association 67th Annual National Conference URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p363421_index.html Direct Link: HTML Code:

sykora, sharon. and Sykora-Bodie, Seth. "Is Negativity Increasing as Time Goes By? Candidate Advertisements in the 2000, 2004, and 2008 Presidential General Election Campaigns" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL, <Not Available>. 2009-11-10 <http://www.allacademic.com/meta/p363421_index.html>

sykora, s. a. and Sykora-Bodie, S. T. "Is Negativity Increasing as Time Goes By? Candidate Advertisements in the 2000, 2004, and 2008 Presidential General Election Campaigns" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL <Not Available>. 2009-11-10 from http://www.allacademic.com/meta/p363421_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Spirited debate has been generated over the nature of the political advertising that has been put forward during presidential election cycles. Using content analysis, a comparative examination of the candidates' advertisements in 2000, 2004, and 2008 will be undertaken. The goal of the project is to assess the content of the advertisements with an eye to better understanding the evolution of the advertising generated by the campaigns themselves. Some have argued that negative advertising is becoming more prevalent. Is this true or not?

Negative Campaigning and the Political Environment: An Analysis of Presidential General Election Rhetoric, 1900-2004

Using the Internet to Learn About Presidential Candidates and Issue Positions in the 2004 Presidential Primary and General Election Campaigns

The Analysis of Decisive Factors for Presidential Candidates’ Negative Campaigns: Focusing on the 16th and the 17th Presidential elections in Korea