Author's Keywords: Market Orientation; External Stakeholder Orientation; Employee Orientation; Organizational Performance; NPOs	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: Midwest Political Science Association 67th Annual National Conference URL: http://www.indiana.edu/~mpsa/
Citation: URL: http://www.allacademic.com/meta/p364455_index.html Direct Link: HTML Code:

Luo, Wenen. and Zhou, Yanfeng. "Market orientation and its impact on organizational performance of NPOs in a transitional economy- an empirical study of China's blood organizations" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL, Apr 02, 2009 <Not Available>. 2010-03-11 <http://www.allacademic.com/meta/p364455_index.html>

Luo, W. and Zhou, Y. , 2009-04-02 "Market orientation and its impact on organizational performance of NPOs in a transitional economy- an empirical study of China's blood organizations" Paper presented at the annual meeting of the Midwest Political Science Association 67th Annual National Conference, The Palmer House Hilton, Chicago, IL <Not Available>. 2010-03-11 from http://www.allacademic.com/meta/p364455_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: By employing the concept of multiple constituencies into market orientation theory, this paper develops a theoretical framework of multiple stakeholder orientation (MSO). Next, an empirical study about MSO and its impact on organizational performance is conducted on one of key NPOs in China- blood organizations, data was collected from Guangdong, Guangxi, Hubei, Fujian, Shanxi and Xinjiang. The result shows that (1) both the degrees of employee orientation has positive effects on internal organizational performance, including employee satisfaction and organizational commitment; (2) Internal stakeholder organizational performance has positive effect on external orientation; (3) external orientation has positive effect on external stakeholder organizational performance. This paper broadens current market orientation theory, and gives a new “employee orientation - internal organizational performance - external stakeholder orientation - external organizational performance” framework about the relationship between market orientation and organizational performance.

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