Showing 1 through 1 of 1 records.
| | Pages: 32 pages | || | Words: 7655 words | || | |
| 1. Kim, Do Kyun. "A Guideline to Design and Conduct Opinion Leaders Based Diffusion Strategy for Communicative Health Interventions: Methods of Identifying Opinion Leaders and Communication Networks" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 Online <PDF>. 2009-12-02 <http://www.allacademic.com/meta/p255677_index.html>Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Opinion leader based diffusion strategies have been used in a diversity of health interventions. In designing and conducting a health intervention using an opinion leader based diffusion strategy, identifying opinion leaders and communication networks is critical in order to determine whether or not the intervention succeeds. The purpose of this study was to provide a synthesis of the ways to identify opinion leaders and communication networks by using methods of social network analysis. |
|
