Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A lack of regulation on the content and content providers of online information, particularly online health information, allows anyone including non-professionals to provide health information on the Internet. Potentially inaccurate and biased information provided by non-professionals and those with commercial intent may result in adverse effects on individuals’ health. In this study, we investigate if indication of a source of online health information can have positive effects on key health outcomes and if responsiveness of the information channel, the Web site, moderates the effects of source. Findings of the study show that effects of source and responsiveness of the Web site are contradictory to common expectations. Implications for government and commercial sources of online health information are discussed.