Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A content analysis of 100 top circulated U.S. daily Internet newspapers found that out of the 100 online newspaper sites, 86 percent had a cross media partnership. Cross media partnership newspaper Web sites with a print medium partnership was found to be the highest at 79 percent, followed by television (49 percent) and radio (20 percent). The results showed that cross media partnership had a significant effect on technological convergence of the Internet newspapers. The newspapers with cross-media partnership had a much higher level of convergence than those that did not engage in cross-media partnership. There was no relationship between newspaper size and level of technological convergence. Advancement in technological convergence of the Internet newspapers was found to be unrelated to the level of content updatedness of the newspapers. The implications of cross media ownership / partnership of the Internet newspapers and technological convergence that changed news content delivery and presentation are also discussed.