Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Wikis, a form of website increasingly popular since the inception of Wikipedia, are breaking new ground. Little scholarly research has investigated wikis and the potential for public relations. This study investigates how two health wikis (wikihealth.com and health content on wikipedia.com) facilitate dialogic principles. The two wikis exhibited the principles of dialogic public relations more than other non-wikis. Additionally, correlations were found between being dialogic and website value and commitment to future usage.