Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study analyzed how the female candidate is presented both in news media and in candidate Web sites, in order to investigate the politics of gender representation between news coverage and campaign communication, by comparing the differences in presentations of the female candidate in both media. The findings suggest that the female candidate was differently portrayed in terms of presentations of personal trait frames, the linkage between issues and personal traits, and other gender-related characteristics, although the quantity of the presentation of issue frames did not differ significantly.