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| 1. Rockey, Robin. "Portrayal of Women in Magazine Advertisements; A Comparison of Ads in Men's and Women's Magazines" Paper presented at the annual meeting of the National Women's Studies Association, TBA, St. Charles, IL, Pheasant Run, Jun 28, 2007 <Not Available>. 2009-12-05 <http://www.allacademic.com/meta/p173370_index.html>Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The purpose of this paper is to examine the ways in which women are portrayed in magazine advertisements, and, specifically, to determine what differences exist in the portrayals of women in advertising featured in magazines targeted to men versus magazines targeted to women. All advertisements from the July and September 2006 issues of Cosmopolitan, Vogue, FHM, and MAXIM were analyzed. The goal of this project is to demonstrate that many of the messages present in advertising help perpetuate negative stereotypes about women and to enforce traditional gender roles, and that degrading ads are present in both men’s and women’s magazines. |
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