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1. Stroh, Ursula. "Relationship Building From a Postmodern Perspective" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2009-11-29 <http://www.allacademic.com/meta/p174865_index.html>
Publication Type: Session Paper
Abstract: The corporation was not designed for the chaotic and vast changing world it has to cope with. Structures and processes have traditionally been used to shield the organization from disruptive changes from the environment. However, the digital revolution, information based economy, and effects of globalization have forced organizations to reassess their strategic management approaches. Reliable business models of the past are being radically adjusted using networking, looser controls, relationships, participation, and artificial intelligence through self-organization. This paper will examine what these relationships will look like, and how they should be managed in a postmodern business environment.

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