Publication Type: Conference Paper/Unpublished Manuscript
Abstract: One of the most challenging tasks in the current theoretical discussion of media effects refers to the integration of formerly isolated theoretical concepts. While agenda setting has already been linked to priming and framing via the concept of second level agenda setting, the task of the following paper is a closer inspection of third person perceptions (TPP) within the agenda setting process. We argue that part of the agenda-setting function of the mass media is to inform recipients what others believe to be important. This provides the conceptual link between the two concepts. Along these lines of thought, a theoretical model of agenda-setting effects is outlined in which perceptual components play an important role in the conceived process of media influence.