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| 1. Matthes, Joerg., Wirth, Werner. and Schemer, Christian. "Understanding the Consequences of Trust. The Effects of Trust in News Media on Trust in Politics." Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, <Not Available>. 2009-11-27 <http://www.allacademic.com/meta/p232753_index.html>Publication Type: Session Paper
Abstract: Trust in media and trust in politics are two highly intertwined mechanisms that are of utmost significance to modern societies. Mass communication scholars agree that political actors are always interested in the transmission of their trustworthiness and credibility. However, since this transmission is a mass-mediated phenomenon, trust in politics can not evolve when there is no trust in news media. This idea is tested with survey data on the Swiss debate about asylum policy in 2006. Path analysis shows that both newspaper and television trust increase political trust which in turn increases political participation. However, only newspaper trust explains learning from the news. The results are discussed in terms of their importance for trust and credibility theory in mass communication research. |
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