Showing 1 through 1 of 1 records.
| | Pages: 30 pages | || | Words: 6485 words | || | |
| 1. Lovejoy, Jennette., Cheng, Hong. and Riffe, Daniel. "Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 Online <PDF>. 2009-11-29 <http://www.allacademic.com/meta/p271871_index.html>Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, while negative ad attention significantly predicted third-person differential (other minus self). |
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