Showing 1 through 5 of 934 records. | | Pages: 37 pages | || | Words: 12720 words | || | |
| 1. Tschoertner, Anke Carina., Jers, Cornelia. and Schenk, Michael. "Are All Opinion Leaders Opinion Givers? Are All Opinion Givers Opinion Leaders?: A Clarification of Constructs Based on Empirical Data." Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 Online <APPLICATION/PDF>. 2009-11-24 <http://www.allacademic.com/meta/p91554_index.html>Publication Type: Conference Paper/Unpublished Manuscript Abstract: Opinion leaders are a prime target group for any company. Studies on consumer behaviour support the importance of personal sources of information and influence. Still, careful attention should be given to methods of identifying these individuals.
We assess existing methods to identify opinion leaders. In particular, we address the question whether the most prominent construct, the King/Summers scale, is able to reliably and validly identify those individuals that perform as opinion givers.
On the basis of a survey of 10’100 respondents on money matters, we test this concept of opinion leadership. We show that without the benefit of ego-centred network analysis any study runs the risk of misjudging the importance of individuals identified as opinion leaders. We suggest a combination of network size and opinion leadership, arriving at a role differentiation of four groups. With this, we draft a communication model for active opinion leaders, communicators, silent experts and inactives. |
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| | Pages: 43 pages | || | Words: 15410 words | || | |
| 2. Vishwanath, Arun. "Does Group Composition Matter? An Exploration in to the Impact of the Number of Opinion Seekers and Opinion Leaders on Technology Attitudes and Choices" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, Online <PDF>. 2009-11-24 <http://www.allacademic.com/meta/p12892_index.html>Publication Type: Conference Paper/Unpublished Manuscript Abstract: One aspect of group structure which has not received much theoretical or empirical evaluation is informal status. Status is an emergent property of formal and informal groups and implies a positive evaluation by other members of the group. In addition, the influence of the number of group members who share status has never been explored. This paper focuses on group relationships and evaluates the impact of the number of opinion seekers and opinion leaders on individual technology related attitudes and behavior. The research model was built on the social influence model presented by Fulk (1993) and tested across multiple mediating variables suggested in the social psychological literature including cohesiveness, three types of uncertainty, two levels of uncertainty, and two media types. Contrary to the dominant theoretical position, the number of opinion leaders did not influence technology attitudes. Rather, the number of opinion seekers had a significantly influence. Consistent with the literature on conformity, the influence of the number of opinion seekers was moderated by the degree of cohesiveness, type and level of uncertainty, and the type of media chosen. |
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| | Pages: 28 pages | || | Words: 7308 words | || | |
| 3. Goodman, Doug., Breaux, David., Patrick, Barbara. and Shaffer, Stephen. "The Importance of Health Care Policy Priorities in Mississippi: Public Opinion v. Legislators' Opinions" Paper presented at the annual meeting of the Southern Political Science Association, Inter-Continental Hotel, New Orleans, LA, Jan 06, 2005 <Not Available>. 2009-11-24 <http://www.allacademic.com/meta/p67518_index.html>Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed |
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| 4. Roberts, Christopher. "Responding to the Written Opinion: How Do Legislators Respond to Opinions of the Supreme Court" Paper presented at the annual meeting of the The Law and Society Association, Grand Hyatt, Denver, Colorado, May 25, 2009 <Not Available>. 2009-11-24 <http://www.allacademic.com/meta/p303784_index.html>Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Legislators possess a variety of means to formally constrain a court, from curtailing the docket or changing the duties or composition of the jurists to directly reversing the decision either through the passage of a statute or adoption of a constitution amendment. Directly challenging the court is not the only option available to legislators and other political actors. Through ad hominem attacks against the court or the introduction of legislation criticizing the court, political actors may create a political environment hostile to the judiciary (Liptak 2006). Since legislators often respond to the decisions of the court in one form or another (Whittington 1999, 2007; Pickerill 2004), how and the degree to which political actors respond to the court may indicate the willingness to formally constrain or defile the judiciary.
The reactions by other government actors and the subsequent counter-reactions by the judiciary indicate that the existing literature on judicial independence is narrowly conceived. Many theories of judicial independence suggest that autonomy is measured by the degree to which justices are insulated from pressure or undue influence by the other branches of the government (see Epstein et al. 2001; Moustafa 2003). However, studies that measures the institutional arrangements of the court, the decisions of the court, or when the decisions are overturned or ignored face important limitations (Larkins 1996). In this paper, I examine will examine how members of the United States Congress and the Parliament of Canada responded to judicial opinions from their respective Supreme Court during their 2007 term. |
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| 5. Bashri, Maha. "The Opinion and the Other Opinion: A Case Study of Al Jazeera's Agenda Setting Effect in the Arab/Islam World" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2009-11-24 <http://www.allacademic.com/meta/p205126_index.html>Publication Type: Session Paper |
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