Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Product placements are often treated as either present or absent. However, placements can occur at different levels. The influence of three different levels of brand placements on explicit and implicit memory for the brand and implicit choice behavior were examined. Levels of brand placements influence recognition of the brand. Simple placement of the brand influenced implicit memory and the implicit choice task.

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The presentation will summarize analyses of Census of Juveniles in Residential Placement data profiling juvenile offenders of Hispanic ethnicity held in juvenile detention and placement facilities. In addition, state custody rate maps will show geographic variations in the Hispanic juvenile custody population. Hispanic juvenile custody population trends will also be presented. Comparisons to other minority groups and to non-Hispanic whites will be included.

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study focuses on the effects of exposure on recall, recognition and brand image of brands placed within a television program. A web-based survey (N = 655) showed that repetitive confrontation with brand placement within a certain context (the program) was not related to recall or recognition but did change brand images in the direction of the context. As the exposure frequency increased, the brand image became more in agreement with the image of the program: healthy, fit, energetic and expert. These effects also held when controlled for age, education, gender, product use and attitude toward brand placement. These findings support the applicability of conditioning and learning theory to brand placement and show that brand placement is not only effective in generating recall, recognition and attitude change, as we know from previous studies, but also affects the brand itself. Brand placement seems to be an effective marketing tool for influencing brand images.

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines how campaign exposure affects individuals? ability to place the two parties on particular issues.