Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study explores the corporate credibility's role in consumers' attitudes formation processing on the company website as well as attempts to transfer the traditional findings regarding the relationship between corporate credibility and advertising effectiveness to the environment of the Internet.
The purpose of this study is to identify the effects of corporate credibility on attitude website (Ast), attitude toward the brand (Ab) and purchase intention (PI) on the Internet, the relationships among Ast, Ab, and PI, and the moderating effects of credibility on the relationships among Ast, Ab, and PI. This study manipulated a source's expertise and trustworthiness to assess the impact each of these components on the consumer's attitude formation.
This conceptual model was tested with a structural equation modeling (SEM) approach. The path analysis confirmed that corporate credibility had a positive impact of PI. Even when Aad was replaced with Ast, Ast influenced Ab, Ab influence: influenced PI in the same way as in the previous research on Aad, Ab and PI. Corporate credibility obviously affect to consumer behavior and Aad, Ab, and PI previous to consumer decision as well as corporate credibility is likely to affect a company's success even on the Internet.

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigated 2008 Fortune global 500 corporate websites with regard to how the corporate websites present environmental information and encourage dialogue with the public through their websites. This study grouped 2008 Fortune global 500 companies by region – North America, Europe, and Asia – and then analyzed what environmental issues they prioritize and how they share global environmental issues (e.g., climate changes) and whether they are any regional environmental issues that each region prioritizing (e.g., air pollution, water conservation, and deforestation). The results showed that European corporate websites are paid more attention to environmental issues, followed by North America and Asia respectively. With regard to environmental issues, most corporate websites place more importance on climate changes and resource/waste management but less importance on ecosystem management, and environmental governance. With regard to dialogic features, corporate websites are not fully employing the dialogic capacity. The results implicate that although corporate websites play a pivot role as an environmental information provider, they still are not fully employing dialogic features of the Internet.

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study was designed to better understand how diet websites function on the web. Even though websites have become an essential component of the weight loss related non-profit organizations and commercial business entities, very little academic attention has been given to the analysis of diet websites.
Among a total 890 available diet websites, randomly sampled 151 diet websites were content analyzed. To evaluate website efficiency and diet information composition, three categories of websites (information/infomercial/commercial websites) and six main components of diet websites (commercial information, commercial transaction, non-commercial information, navigation structures, interactive, and presentation style) were developed.
Content analysis results suggested that Infomercial diet website is a leading major form of diet websites followed by commercial and information diet websites. Also, categorical differences exist in diet website composition.

Publication Type: Session Paper
Abstract: When planning and building websites, major gaps often emerge between site owners and site visitors. Conventional user testing has been employed to improve the effectiveness of site structure, content and design. This presentation will address the relationship of conventional user testing of websites to Dervin’s Sense-Making Methodology with the aim of creating websites that are more responsive to human needs.

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Interstitials are perceived as some of the most intrusive and frustrating Web ads. Does relevance have the potential of alleviating this negative affect? Do they shape only attitudes toward the ad, or also perceptions of the Websites hosting them? A study (N = 44) was conducted to answer these questions, by investigating whether perceptions of Website credibility vary as a function of the type of interstitials present on a Website (pop-up vs pop-under) and their relevance to the Website content. Specifically, a 2 (Relevance) X 2 (Interstitials) between-participants experiment was conducted in order to determine perceptions of credibility of the Website and attitudes toward the ad. Results indicate that while interstitial type did not seem to have strong influence on evaluations of the ads and of the Website, their relevance played a crucial role in perceptions of both the ads and of the credibility of the Website hosting the ads.