Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examines the relationship between use of the Internet and traditional media for news while controlling for such demographic factors as gender, family income and education. Theory, particularly uses and gratifications, is discussed in terms of how people decide to devote time to media and then how they adjust those decisions as new “channels” appear. Media content, particularly news versus entertainment, is another crucial choice. As technology provides an ever-widening array of digital channels and content to choose from, what is the impact on traditional media use? Results from secondary analysis showed that respondents increased use of traditional media even as they consulted the Internet more frequently for news.