Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This article reports the results of a case study on crisis management at a county health department following the 2004 flu vaccine shortage. The study compares the department’s approach to established crisis communication principles, which emphasize image restoration following organizational wrongdoing. The results show that the department relied on strategic partnerships to navigate the crisis. Accepted crisis communication theories provide limited explanation of this community-based crisis. The implications of two emerging crisis frameworks are discussed.