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| | Pages: 26 pages | || | Words: 6724 words | || | |
| 1. Kaufhold, Kelly. "Young Adults Matter: A survey of television journalists on content, news presentation and young adults" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008 Online <PDF>. 2009-11-26 <http://www.allacademic.com/meta/p272062_index.html>Publication Type: Conference Paper/Unpublished Manuscript
Abstract: A national survey of 322 television and newspaper journalists found that only one in 20 considered those over 60 their most important audience. Nearly three in four journalists said it is important to present news to it appeals to young adults and nine in ten said young adults prefer online news to print. Only 7% said young adults won’t follow the news. Significant differences emerged between broadcast and print journalists, and between reporters and others. |
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